I partner with teams to improve how people experience products, services, and systems with a human-centered approach.
My career has focused on designing within complex, highly regulated environments.
I focus on understanding the needs, motivations, and limitations of the people we design for; learning about their physical, social, mental, and financial health while balancing business realities. I combine design, research, and systems thinking to turn complexity into clarity.
Experienced in driving product direction from 0→1 through research and into commercialization, aligning user, technical, and business priorities to deliver real-world impact. Skilled in early-stage concept development through design sprints, storyboarding, and business model exploration to rapidly define and validate new opportunities.
I have a track record of uncovering unmet needs through user and stakeholder interviews, usability testing, and secondary research. I value innovative insights through participatory prototyping and behavioural design principles to create solutions that improve awareness, adoption, adherence, and advocacy, while balancing business considerations.
I design usable, memorable experiences across software, hardware, and consumer touchpoints. I bring strong visual design and verbal communication to cross-functional alignment, with a focus on progressively disclosed experiences that reduce complexity and enhance usability.
I have a history of driving innovation in clinician-led, highly regulated environments by partnering with specialists to extend capabilities and bring new solutions to underserved individuals. I identify and design for opportunities through a multidisciplinary lens, balancing clinical, technical, and human considerations.
I use a flexible design framework to align teams, ground decisions in research, and move ideas from concept to validated solutions through prototyping and real-world testing.
Uncover unmet needs through methods suchs as user and stakeholder interviews, usability testing, and secondary research. Ground insights in real-world contexts to understand behaviours, motivations, and constraints within complex, regulated environments.
Translate insights and potential opportunities into idea generating activities such as design sprints, storyboarding, and concept development. Explore multiple directions quickly, balancing user needs, technical feasibility, and business viability.
Bring ideas to life through rapid, iterative prototyping across software and hardware. Use participatory approaches to co-create with customers and stakeholders, refining concepts through hands-on exploration.
Test and refine solutions through real-world feedback, measuring usability, adherence, and outcomes with cross-functional teams to ensure solutions are effective, scalable, and ready for implementation.