I partner with teams to improve how people experience products, services, and systems with a human-centered approach.
My career has focused on designing within complex, highly regulated environments.
I aim to understand the needs, motivations, and limitations of the people we design for; learning about their physical, social, and mental health while balancing business realities. I combine design, research, and systems thinking to turn complexity into clarity.
Experienced in driving product direction from 0→1 through research and into commercialization, aligning user, technical, and business priorities to deliver real-world impact. Skilled in early-stage concept development through design sprints, storyboarding, and business model exploration to rapidly define and validate new opportunities.
I have a track record of uncovering unmet needs through user and stakeholder interviews, usability testing, and secondary research. I value innovative insights through participatory prototyping and behavioural design principles to create solutions that improve awareness, adoption, adherence, and advocacy, while balancing business considerations.
I design usable, memorable experiences across software, hardware, and consumer touchpoints. I bring strong visual design and verbal communication to cross-functional alignment, with a focus on progressively disclosed experiences that reduce complexity and enhance usability.
I have a history of driving innovation in clinician-led, highly regulated environments by partnering with specialists to extend capabilities and bring new solutions to underserved individuals. I identify and design for opportunities through a multidisciplinary lens, balancing business technical, and human considerations.