About me.

What I do

I design products, systems and experiences in complex, regulated environments - often in healthcare - where clarity, trust, and real-world impact matter.

Background

I’m a Canadian designer, researcher, and educator based in Edmonton. I’m a Top 40 Under 40 alumnus and a Core77 Design Award winner.

My work spans product and industrial design, with a focus on delivering meaningful outcomes in the real world. I’ve led design across mobile, hardware, and clinical systems, and frequently teach design studies at the University of Alberta.

How I think

Working in healthcare shaped how I see design. It showed me that designers can be both makers and decision-makers - advocating for more human-centered outcomes.

I’m interested in design that doesn’t just function well, but improves people’s lives.

Creative perspective

Creativity extends beyond professional projects. Some of my favorite creative moments have come from my kids.

When my daughter was three, we were heading out for a hike in Banff. We grabbed some gummy bears for the trail, but as we stepped outside, there was a real bear about 100 feet away.

Without hesitation, she asked if she could share her gummy bears with the “nice bear.”

I quickly got her back inside and explained why that wasn’t a great idea. She paused, thought about it, and then asked:

“Why? Would that be like people eating people?”

That moment became the inspiration for Cannibalism - a piece featuring a bear eating gummy bears.

What started as a small, shared moment turned into something much bigger, eventually selected by Threadless and distributed on products around the world.

What it all means

For me, creativity is about paying attention - finding meaning in everyday moments and turning them into something that resonates.

Whether it’s a rehabilitation system that improves someone’s life, or a drawing tucked into my kids’ lunches, it comes from the same place.

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