Embedded Files
Brand & Communication
Overview
Design doesn’t stop at the product. It shows up in every touchpoint where a company meets its customers. Especially in early-stage teams, where roles blur and momentum matters, design often becomes the connective tissue between product, sales, and marketing.
I’ve contributed across a wide range of these moments: shaping sales decks that tell a clearer story, creating conference materials that draw people in, designing booth experiences that spark conversation, and producing the everyday artifacts - business cards, posters, onboarding materials, and print instructions - that quietly build trust and credibility. These are often small, fast-moving projects, but they carry real weight that influence first impressions.
Working closely with sales and marketing teams has reinforced how important it is for product thinking to extend beyond the interface. It’s about equipping customer-facing teams with the clarity, consistency, and confidence they need to communicate value. Whether that’s in a pitch, at a tradeshow, or in a follow-up email.
This work may not always be the centerpiece, but it plays a critical role in elevating how a product is perceived, understood, and adopted.
Brand
I designed the logos and brand systems for both Mobili-T and breth. The brandbooks are designed as living documents - evolving alongside the product rather than remaining fixed in time. They serve as practical resources for typography, colour, and usage, while also capturing the thinking behind the work.
Beyond guidelines, they articulate the meaning and symbolism embedded in each identity. This added context helps teams make informed design decisions, fostering consistency, confidence, and a shared sense of ownership when applying the brand.
First Impressions
The handouts I designed for tradeshows and conferences were often the first touchpoint - setting the tone for how Mobili-T was perceived. I developed a visual system that extended across print, web, and product to create a consistent and memorable first impression.
Framing elements echoed the cube forms used in the swallowing therapy interface, subtly reinforcing the product experience. These same elements carried through into the website, where they were used to structure and highlight key content - research, cost, social impact, and core benefits. Creating a cohesive system that connected marketing materials back to the product itself.
Deck design
I led the creative direction and developed the assets and copy for a range of pitch, sales, and distribution decks (both physical and digital). These decks communicated the prevalence of dysphagia alongside clear product details, pricing, and clinic benefits, helping translate complexity into a compelling narrative.
They were intentionally designed for flexibility. Alongside structured content, I included a library of visual-driven slides and framing elements that teams could easily adapt. Allowing sales, marketing, and leadership to tailor the story to different audiences while maintaining a cohesive, on-brand presentation.
Business cards?
Business cards are easy to overlook, but they still play a role in how connections begin. When I’ve had the chance to design them, I’ve treated them as an extension of the brand - small, physical artifacts that carry the same attention to detail and intent as the product itself.
They offer a simple, tangible way to reinforce identity and leave a lasting impression beyond the first interaction.
Instructions for use
While many products rely on digital instructions, regulatory requirements meant Mobili-T needed a physical set of instructions for use, in addition to any online or in-app resources.
Knowing these materials are rarely read end-to-end, I focused on clarity, hierarchy, and visual simplicity. I designed the layout to fit on a double-sided legal sheet to significantly reduce production costs, and validated the format through prototyping to ensure it could be folded and integrated into the packaging. Even as a constrained artifact, it was an opportunity to extend the product experience with care and intention.
Holiday cheer
Each year, I created a series of holiday assets across print, email, and social - bringing a lighter, more playful expression to the brand.
These pieces explored how the product itself could be woven into seasonal moments, using humor and visual storytelling to create something memorable. Like using the power button on the Mobili-T device as the star atop the tree, with electrodes on the backside standing in for ornaments.
Meaningful goodbyes
While not customer-facing, this piece remained deeply rooted in the brand. I designed a custom frame centered around Mobili-T’s cyclops icon - originally derived from the electrode pattern of the swallowing therapy device. Over time, the symbol came to represent something more: a way of humanizing a challenging, clinical experience for people affected by cancer.
When a close colleague, who had been instrumental in shaping the system from the very beginning, left the team, I wanted to create something meaningful she could take with her. The frame appears simple at first glance, but the icon can be pulled forward to reveal a hidden drawer containing notes and memories from her teammates.
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